The marketing landscape is evolving faster than ever, and traditional creative testing methods aren’t keeping up. Agencies that rely on gut instinct and late-stage testing risk launching campaigns that miss the mark. In a new article for Greenbook, Senior Production Design Manager Kristine Kliewer explores how early and iterative testing can help agencies validate ideas,…

Your customers are lying to you  They don’t mean to. But right now, in focus groups and surveys, consumers are making promises they won’t keep. They’re pledging to buy sustainable products, switch to ethical brands, and pay premium prices for quality products. And you’re making million-dollar decisions based on what they say.

Valentine’s Day is just around the corner, and whether you’re searching for “the one” or just looking to boost your dating success, real-world data might be your best wingman. At Orchard, we put our matchmaking skills to the test—literally—by running a real-world matchmaking experiment. Do witty one-liners work better than deep conversations? Is a puppy pic…